Groups on LinkedIn and Facebook can provide effective forums for communication among those at the University with specialized interests. In some cases, a private group that extends invitations to new members or approves membership requests may be the best choice for an academic department, research center or administrative unit that does not need to communicate with the general public but would still like to share information and encourage discussion among colleagues and co-workers.
Guidelines for University employees creating or managing social media groups:
- Before you start a group, make sure one does not already exist. Join (or request to join) an existing group if one is already in place to avoid duplication of information and efforts.
- Groups should use the official Penn State Shield of the lion (available at http://visualidentity.psu.edu/standard/nittany-lion-shield) as the logo or profile image to indicate their affiliation with the University
- Even in a private group, it’s critical that University employees conduct themselves in a civil manner, respect others privacy and be professional in any exchanges, as well as strive for accuracy in their posts.
- Inactive accounts reflect negatively on the University and your group. Before launching any platform, be sure that your topic and community can generate at least one or two postings a week.
If you have any questions, please contact the Office of Social Media at firstname.lastname@example.org.